Beautiful Southern Ride Ended

Shawn Gossman

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The folks who put on the Beautiful Southern Ride in Carbondale have decided to end the annual ride.

I hate to hear it. That's another great ride in Southern Illinois that's gone.

I know the Superman Ride in Metropolis isn't doing as well as it used to do. I hope they continue it.
 
Oh no! Do we know why? Is it the insurance? I love that route. I ride it a few times each year.
 
Oh no! Do we know why? Is it the insurance? I love that route. I ride it a few times each year.
They say it's so they can focus on other events. I kind of wonder if no one wanted to volunteer for it. I think it's a great opportunity for the SNBC to continue if they're looking for something to do.
 
Negative Nancy post incoming: I'm sad the ride is going away, but not surprised. I had a few issues with this ride. The routes awesome, but is only going to appeal to cycling nuts like us. It seems to me that rides are becoming more and more consolidated and commercialized like most things. The era of a small local charity ride is gone. It's not worth the effort and risk to put on a ride for 50ish people that's going to generate less than $1000 dollars for the charity. People will spend hundreds of dollars to go do a shitty 200 mile gravel ride in the middle of nowhere, but they won't spend $50 dollars to do a local ride that benefits a local charity.

Now in the case of Beautiful Southern, the even organizers didn't really do a good job promoting the ride and turning it into an experience which is key to a rides success.
 
Negative Nancy post incoming: I'm sad the ride is going away, but not surprised. I had a few issues with this ride. The routes awesome, but is only going to appeal to cycling nuts like us. It seems to me that rides are becoming more and more consolidated and commercialized like most things. The era of a small local charity ride is gone. It's not worth the effort and risk to put on a ride for 50ish people that's going to generate less than $1000 dollars for the charity. People will spend hundreds of dollars to go do a shitty 200 mile gravel ride in the middle of nowhere, but they won't spend $50 dollars to do a local ride that benefits a local charity.

Now in the case of Beautiful Southern, the even organizers didn't really do a good job promoting the ride and turning it into an experience which is key to a rides success.
Great point Matt. In order for a ride to survive now, it has to be an "experience" or put on by a person/community that has many connections to keep it going. Nostalgia jus doesn't cut it anymore. Many of us "cycling nuts" ride these very roads every single week, and the beauty/freshness of them go away. Therefore, these rides have to rely on non-locals to survive. I'll use the Superman ride down in metropolis as an example, same route every year, and last year there was only about 5 of us in the front group maybe only 50 total. The first year I did it, it was so big, well over double these numbers. It becomes: compare things like the Dirty South Roubaix to beautiful southern/spokes for strokes/superman.

I don't think it's the competitive nature of DSR, there's more to it. To prevent sounding like a complete douche, it's the culture. The perception of a lot of road cycling culture isn't positive, see most "new rider friendly" videos. "We know road cycling typically makes you think of an elitist culture...blah...blah...blah". Mountain biking, especially in this area (see the folks that don't want you riding in "their favorite spot, because other riders will find it"), was for the hardcore folks who would risk physical damage (bruises, bumps on the head, and broken bones) to prevent riding on the roads with the cars (this is a whole other issue that should be addressed in other ways, IMO). Gravel, from the beginning up until a few years ago, was all about vibes. Chill out, you don't have to kill yourself on the hills, and you can relax on the descents. Stop enjoy the view, eat a sandwich, drink a beer (or 3 or 6). Lots of people like that casual vibe that you don't get in the other forms of riding.

Does this mean I want road rides to go away? If you know me, you know the answer is H*** NO, i love road riding. As a matter of fact, I'm only racing other things because the amount of road rides are diminishing. Just I think the road rides NEED that "come out, challenge yourself on the ride and have a beer or 3 afterward". No pressure to be bar to bar and chopping off trying to set the FKT, just have a good time.

Ultimately, the problem is multifaceted. 1) Organizers need to inventivize fun/making it an experience. 2) Local riders MUST show up and support as they are the lifeblood of the local cycling community. 3) We need to not gatekeep cycling and help get new riders into the sport.
 
The era of a small local charity ride is gone.
I'm afraid you're right. Sadly.

When I first started road biking, we had the ride at Rend Lake, two in Marion, the mult-race one, a few triathlons, superman, beautiful southern, and tour de Shawnee. I'm probably missing a few others.

But they're slowly dwindling away.

I'm directing Tour de Tunnel again this year. It's on the Saturday of Memorial Day Weekend at Tunnel Hill. $35 a rider. Get a t-shirt too unless your signup late then it increases and you might not get a shirt. Last year we had 108 riders show up, hoping we have that or more this year, we'll see!

Reminds me I need to post that one here!
 
I see several factors affecting the organized rides. The host organizers are getting older and tired. They are ready to pass the torch to the younger generation. The only problem is the youth are not willing to take the torch. Seems everyone interested wants to ride, not be an admin. If we look at past structure of rides, they were predominantly organized by charity organizations. Usually, the organizers were not typical cyclist. So what was the draw, I think those organizations saw value in targeting the cycling community. Am I saying we have lost our value as a community, maybe. When we are no longer targeted as a valued resource for funding for charity events it speaks to the point. I realize everyone is nickel and dimed to death, and with the increase of the cost of everything the expense incurred by the organizations has to be passed on in way of registration fees. As a result the riders feel they are being milked for more money and not receiving anything in return for the price increase. Is this a result of lack of transparency in the distribution of funds, or clarity or public knowledge of what is being supported. With the cost of bikes, clothes, and accessories all being so high are we tapped out on donation funds. Along with the mind set of rides being a fund raiser as the original origin of most group rides, alcohol and the party culture was not normally part of the organizing groups culture. It seems there is or has been a shift in culture of the biking community towards a more party culture with rides like the DSR that offer post ride parties with alcohol provided have become more popular. What is the draw, is it the after party, is it event timing for on course riders via chip, is it prestige due to the limited number of participants, marketing, date? Maybe all the above? where do we go from here as a cycling community, have we carved the tomb stone for all of the group rides with our cheapness and unwillingness to accept the rising cost of registration?
I think there is currently a big opportunity for a small startup as an event coordination/organizer to pick up several Organized Rides in the tristate area. Not sure what that business model would look like. Would you maintain the original charity recipients, how much do you retain for operating expense, how do you keep it fresh at each event? All questions that would need to be addressed, but I feel the opportunity could be there if someone wanted to venture it.
to finalize I have to admit that at some point I have been that person I was pointing out, I am guilty as well as many others, no claim of innocence here.
 
I see several factors affecting the organized rides. The host organizers are getting older and tired. They are ready to pass the torch to the younger generation. The only problem is the youth are not willing to take the torch. Seems everyone interested wants to ride, not be an admin. If we look at past structure of rides, they were predominantly organized by charity organizations. Usually, the organizers were not typical cyclist. So what was the draw, I think those organizations saw value in targeting the cycling community. Am I saying we have lost our value as a community, maybe. When we are no longer targeted as a valued resource for funding for charity events it speaks to the point. I realize everyone is nickel and dimed to death, and with the increase of the cost of everything the expense incurred by the organizations has to be passed on in way of registration fees. As a result the riders feel they are being milked for more money and not receiving anything in return for the price increase. Is this a result of lack of transparency in the distribution of funds, or clarity or public knowledge of what is being supported. With the cost of bikes, clothes, and accessories all being so high are we tapped out on donation funds. Along with the mind set of rides being a fund raiser as the original origin of most group rides, alcohol and the party culture was not normally part of the organizing groups culture. It seems there is or has been a shift in culture of the biking community towards a more party culture with rides like the DSR that offer post ride parties with alcohol provided have become more popular. What is the draw, is it the after party, is it event timing for on course riders via chip, is it prestige due to the limited number of participants, marketing, date? Maybe all the above? where do we go from here as a cycling community, have we carved the tomb stone for all of the group rides with our cheapness and unwillingness to accept the rising cost of registration?
I think there is currently a big opportunity for a small startup as an event coordination/organizer to pick up several Organized Rides in the tristate area. Not sure what that business model would look like. Would you maintain the original charity recipients, how much do you retain for operating expense, how do you keep it fresh at each event? All questions that would need to be addressed, but I feel the opportunity could be there if someone wanted to venture it.
to finalize I have to admit that at some point I have been that person I was pointing out, I am guilty as well as many others, no claim of innocence here.
This is a potential fix. There are just less "younger" folks into cycling here. Being one of those, we are either starting or building our career and tbh, my job is administration, I don't want more of it. The group of cyclists that I typically see leading these rides is people with established careers. Once I get some stability in my career, i would be willing to tackle this, but not until then.
 
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